SEO article writing is content creation with the goal to increase the site’s organic visibility and SERP rankings.Unlike traditional copywriting where writers think about product presentation first, the goal of SEO writing is broader. Hence, this kind of content creation keeps user needs and SEO results in mind.
How Can Business Blogging Help You Sell?
Of course, when writing texts for your site, you need to set measurable goals to evaluate the content you create. For SEO writing, it can be, for sure, SERP position, organic traffic, but also click through rate, conversion rate, and so on.As this kind of writing requires extra effort, it’s a worthy idea to use extra help. So, check the tools that will assist you during this process.
Link Building in 2023: What the Experts Say
Links are staying among the main ranking factors for sites. In fact, Google’s Senior Strategist Andrey Lipattsev said so
n the Q&A a couple of years ago. And this statement stays true right now and will in the next years.
That’s why site owners pay close attention to link building and acquiring quality backlinks.
Yet, you need to understand that Google’s algorithms change all the time. That requires your flexibility and readiness to fit the upcoming rules and requirements.
This time, we decided to check what SEO experts have to say about backlinks. We will share the best practices they recommend, their link building predictions for 2023, and share some valuable statistics.
Redirect link building
When you ask for more actual link building techniques, we can’t miss Sam Oh’s (Ahrefs’ VP of Marketing) advice. And it’s called redirect link building.
Many of you have heard of broken link building but Sam offers a slightly different option. When you do this type of link acquisition, you reach out to site owners whose pages have 301 redirects. Mostly, that means the site links to the irrelevant page.
So, your goal is to offer to link to your site/article/landing page instead. Of course, it should relate to the initial page and provide value.
You can be successful with this technique. You will provide the site owner a link that will be close to the topic they cover, will make sense, and provide more context to their content.
So, that’s a tactic to try in 2023.
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Guest posting is still a thing
12% of SEO professionals say that guest posting provides the best link building results. Don’t think this percentage is not too high. We are talking about top-notch results here. Of course, there is a variety of techniques but it’s cool to know the most resultative ones to combine efficiently.
In fact, here’s what Sandra Rios, the co-owner and director of client services at Buzz Agency has to say:
“Guest blogging is a good way to get quality backlinks and show that you know a lot about a certain topic, I strongly suggest that you use it. This is a widely used tactic for boosting traffic and search engine results. Find blogs and news sites that are related to your field, popular with the people you want to reach, and willing to post your content in exchange for a backlink. Get your foot in the door by making contact with magazines in your field of expertise.”
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Conclusion
Is it possible to 100% predict link building rules for 2023? We’d lie if we say yes. Nevertheless, it’s always a good idea to listen to what industry experts are saying.
So, to come prepared for 2023 take into account some new strategies you can employ. Don’t forget to take care of the backlinks’ quality. And, of course, remember that guest posting continues to be a powerful link building tool.
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