7 STEPS To Building a Successful Brand Ambassador Program
1) DEFINE OBJECTIVES: First, determine what brand or business objective(s) you need your brand ambassador program to contribute to, and then define the KPI goals for how you will get there. A few outcomes to consider: Drive Loyalty (KPI Goal: X% lift in repeat purchase) Drive Brand Lift (KPI Goal: X% lift in brand favorability/affinity) … Read more